A healer by education, a creator by calling—Dr. Jain holds a Doctor of Medicine degree from Flinders University, Australia, yet her true alchemy lies in the fusion of science and soul. With deep roots in psychology, human behaviour, and design philosophy, she weaves her understanding of people into every silhouette, every shimmer, every delicate clasp of a Smilona piece.

Each collection she curates is a map—drawn not on parchment but in metal and light. Her muse is the world itself: a cobalt sky over the Aegean, the hush of Moroccan deserts, the rose-stained dusk of Rajasthan. From the meandering alleys of Santorini to the rain-washed stones of Kyoto, her footsteps echo in her designs, where every curve carries the weight of wonder and the essence of elsewhere.

To her, jewellery is not mere ornament—it is poetry cast in gold, a talisman of the places we’ve loved and the people we’ve become. She believes in jewellery that stirs something within: nostalgia, courage, belonging. Through Smilona, she invites others to wear not just beauty—but memory.

Her leadership is a graceful duet of vision and collaboration. Side by side with master artisans, intuitive designers, and passionate storytellers, she ensures that each Smilona piece is an heirloom of emotion—crafted with reverence, wrapped in sustainability, and destined to become part of someone’s story.

Under Dr. Jain’s ethereal yet resolute stewardship, Smilona has blossomed into more than a brand—it is a movement of mindful adornment, where elegance meets experience, and every jewel becomes a journey.

Her globetrotting odyssey across continents opened her eyes to the emotional resonance of jewellery—how a single piece could encapsulate a moment, a memory, a milestone. As she immersed herself in diverse wedding rituals, vibrant cultural motifs, and evolving fashion movements across the world, the vision for Smilona crystallized: a brand that creates jewellery meant to travel with you, echoing the soul of each celebration, wherever in the world it may be.

With the precision of a doctor and the heart of a designer, Dr. Prachi has pioneered the concept of destination jewellery—a category born under her leadership that captures the spirit, symbolism, and scenery of love stories told across borders. Every Smilona creation bears the signature of her philosophy: modern yet timeless, globally inspired yet deeply personal.

“Jewellery isn’t just an accessory—it’s part of the memory. At Smilona, we craft designs that journey with you—whispering stories of love, individuality, and joy in every sparkle.” — Dr. Prachi

Today, Dr. Prachi is regarded as one of the leading global voices in the future of fashion-forward bridal jewellery. She intuitively understands the desires of a new generation—Gen Z dreamers who seek statement pieces that don’t just complement the moment but define it. Under her visionary eye, Smilona becomes more than a brand; it is a movement—where every jewel is a passport to elegance, a celebration of identity, and a tribute to the modern love story.

To Sanjay, jewellery is not merely ornamentation; it is language—spoken in sparkle, sentiment, and silhouette. With every campaign he curates, Smilona’s collections transform into chapters of a grand narrative, each piece echoing the heartbeat of a celebration, a place, a person.

His marketing vision is rich with texture and tenderness. From conceptualizing ethereal destination-inspired themes to orchestrating digital journeys that move and mesmerize, Sanjay paints with both strategy and soul. He sees the unseen: the quiet poetry in a bride’s glance, the symbolism in a motif, the magic of moments waiting to be adorned.

Under his creative spell:

• Smilona’s jewellery becomes a passport to emotion—blending tradition with trend, memory with modernity.
• Social platforms evolve into living galleries, where followers don’t just browse—they belong.
• Launches feel less like product drops and more like immersive unveilings of art, identity, and celebration.

Gifted with an instinct for elegance and a heart tuned to human connection, Sanjay crafts marketing that doesn't shout—it sings. His storytelling is immersive, his ideas imaginative, and his passion unmistakable. From whispered love stories to bold fashion statements, he ensures that Smilona’s voice is always warm, relevant, and unforgettable.

"Jewellery holds the power to say what words often can’t. My work is to make sure that power reaches the right hearts, at the right moment, in the most beautiful way possible.” — Sanjay Jain

With Sanjay at the helm, Smilona becomes more than a brand—it becomes a feeling. A celebration in every sparkle. A memory wrapped in metal. A moment that lingers long after the light fades.